How To Write An About Me Page For A Blog

Today we’ll teach you how to write an about me page for a blog. Regardless of the industry, the about me page is one of the first pages you will likely design and create. It is also the first page visitors will read when they want to learn more about you. This page serves one fundamental purpose – to show the world who you are and why they should trust you with their time.

The ‘About me’ page can be a powerful piece of a website’s effective content strategy and is often overlooked. Good thing you are here; it means you know how important an about page is.

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When structured and written well, they will help your brand grow. You can use an about me page to share your brand’s personality, get an advantage over your competitors, and build a real relationship with your readers. So, please don’t ignore the benefits and rewards a creative about me page can bring to your website.

Keep reading to learn the best practices, real-life examples, and our ideas on how to write an about me page.

Grammarly Spell-checking Tool

Why do you need an ‘About me’ or ‘About us page?

This is the place to put your founding story and explain how it became what it is today. It’s a place to indicate your successes and achievements. It is also a place to answer all your readers’ questions about your brand. Finally, the about us page is a place to sell – not products, but yourself.

If you are an eCommerce website, shoppers will be interested in the company’s mission to determine if they share core values with your brand and decide if they want to do business with you.

Create an about page if you haven’t already, and use it to communicate your story, describe your services and goals, and make your business more personable. People want to connect, so give them that connection.

How to structure the ‘About’ page

What makes a good about page? HubSpot says, “A remarkable about page is genuine, approachable, and distinguished. It should give the visitor a glimpse into what working with you might be like. You can include personal interests, stories, and photos that convey the unique story of your business. You may also have information about who’s on your team and their roles.


About pages are personal to you and your company, so the structure of your about page will vary based on what you want to highlight. However, you’ll start with the same writing process.”

Every about page should have a couple things, and there are a few rules on how to write an about me page. If you need help structuring articles and finding ideas for telling your story, read our best tips to improve your storytelling ability before getting started.

For starters, make sure it’s good writing that piques the interest of your readers. Whether you want or not, you can create a short introduction. There you can share a brief company history and describe your business to further improve your page, but every About Us page should include the following:

  • A mission, where you will describe the purpose of your business, your place in the industry, and why you do what you do
  • A vision, where you will explain what are your plans for the future and how you will achieve them
  • Core values, in other words, what you stand for, to help your readers connect with you on a personal level
  • A summary, like always, to round it up and convince readers you are the right choice for them

If you are the visual type, here is a simple infographic we made on how to structure and create your own about me page template:

Simple and colorful infographic by Swanky Fella on how to structure the about me page with company mission, vision, core values and a summary.
Credits: Swanky Fella

There is no need to reinvent the wheel, so next, let’s find inspiration in what others have done.

10 about me page examples

Here are some of the best examples of creative, concise, and purposeful about pages we could find online. Take a look; if you like something, you can always borrow ideas from others. Just make sure not to blatantly copy. Instead, make it about you and create a unique angle to share your story.

Without further ado, here are the 10 best about me page examples:

And now, at last, our personal favorite about us page – Dave. It’s simple, straightforward, and all about the company, and the illustrations are beautiful. This is what you should aim for.

Tips on designing the ‘About Me’ page

As you can see from these about me page examples, a brilliant about page design closely follows the brand’s story. It’s more than just incorporating colors. It comes down to a font selection, which graphics to use, icons, and more.


Here are a couple of tips to improve your about page in no time:

  • Include exciting and grammar-free writing
  • Implement your brand colors
  • Use readable and consistent fonts
  • Include creative imagery and visuals
  • Make it as simple and concise as possible
  • Use it like a journal and share your emotions
  • Make it responsive and fast-loading

If you want to learn in more detail about the best tips and practices for creating an about us page, refer to this longer Shopify article filled with helpful information.

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Your online business needs an amazing About Us page, and this is a fantastic opportunity to tell your story, build trust and reach more consumers. A well-written About page with proper structure can quickly turn into loyal consumers and recurring revenue, which support your business. You can even make complementary pages to deepen the relationships further, such as we made this Advertising page.

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Use the tips we gave you and create the best About page possible. Then, feel free to send it to us, and if you have closely followed what we said, maybe we will include it in this post.

We may earn a commission if you buy something using links in our articles. This helps support our writing. Learn more.


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